An area a lot of businesses still underestimate is the capability of the tech stack currently in place.
There are several different platforms when it comes to building websites and each have their own strengths and weaknesses. A re-platform can be required for many reasons such as scalability, bespoke development, costs, efficiencies, integrations, design and much more.
Before auditing your marketing channels, it is important to ensure the platform is also fit for purpose and not holding back your ATV and Conversion rate.
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