Another acquisition channel often overlooked by businesses is Social Media advertising such as Facebook and Instagram ads. The level of data collected by such platforms allows businesses to tap into a unique network of potential customers based on very refined data sets such as interests, demographic and location whilst also targeting users who have expressed an interest in your business but not converted into a lead or sale.
It is a highly effective digital marketing channel which can produce very profitable return on investment. Our teams have worked in Facebook partner level agencies so bring the best up-to-date practices with them.
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