Furniture Row

The Brief

Furniture Row is a new brand established in 2020 by interior designer Ricky. He wanted to bring to market his love of design and interior to create a unique collection of contemporary furnishings. Furniture Row needed a solid eCommerce platform with scope for growth as well as a dedicated support team. The design of the website had to be premium in order to compete with some of the existing furniture businesses out there.

The business also needed a new payment gateway, which due to being in a high risk classification is traditionally difficult. Made harder by the fact that the business had not filed any company accounts with it being brand new. The final specification of the project was to integrate the stock levels between the suppliers and the eCommerce platform.

JMW Delivered a lightning quick eCommerce website on the Visualsoft Platform,  a must-have Klarna Payment Gateway and live integrations with multiple suppliers for synced inventory levels.

The Project

  • Fit for Purpose eCommerce Site
  • Integrated supplier feeds
  • Suitable Payment Gateway


  • Visualsoft
  • Eureka Solutions
  • Klarna

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JMW Digital (NE) Ltd
237 Acklam Road, 
TS5 7AB.